Small Shop Summer 2026 Starts Here
It's that time of year again. After a fantastic response last year, Small Shop Summer is back for 2026.
What began as a simple idea has grown into something much bigger. Last summer, independent retailers around the country used the campaign to spark conversations, celebrate their businesses and encourage customers to think a little more consciously about where they spend their money.
Since then, new research from Faire and Spring Fair has reinforced what many of us already suspected: customers genuinely value independent businesses and want to see them thrive.
That's why we're bringing Small Shop Summer back.
What Is Small Shop Summer?
Small Shop Summer is a free campaign designed to celebrate independent retail and encourage customers to actively support the businesses they value.
It's not about guilt.
It's not about asking for sympathy.
It's about highlighting the positive impact that independent businesses have on our towns, villages and high streets, and helping customers turn good intentions into positive actions.
What's Included?
Free resources include:
- Posters
- Social media graphics
- Window displays
- Printable materials
- Promotional assets
Everything is free to download and use.
How To Take Part
- Download the resources.
- Display them in your shop.
- Share them on social media.
- Talk to your customers about the campaign.
- Encourage others to get involved.
- Send us your photos and success stories.
Whether you're a gift shop, card shop, bookshop, toy shop, farm shop, fashion boutique or any other independent retailer, we'd love you to join us.
Why It Matters
Independent businesses bring character, individuality and variety to the places where we live.
They create jobs.
They support suppliers.
They create connections.
They give people reasons to visit and spend time in their local communities.
Every time a customer chooses an independent business, they're doing more than making a purchase.
They're helping shape the future of the places they care about.
Let's Make Summer 2026 Our Biggest Yet
Last year proved that customers are ready to engage with this message.
This year, let's take it even further.
Download the resources, get involved and help spread the word.
Together, let's celebrate everything that makes independent retail special.
Welcome to Small Shop Summer 2026.
BECOME A SUBSCRIBER TO GET INSTANT ACCESS.
No payment, no hassle, just Small Shop Summer Joy.
