Show Your Customers How Sending Cards Delivers Miles of Smiles
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Help Your Customers Deliver Even More Smiles This Thinking of You Week
We all know what a card can do. It can make somebody smile, let them know they’ve been remembered, make them laugh, comfort them, or simply give them that lovely little feeling of someone saw this and thought of me. And Thinking of You Week gives us a brilliant
Stock Plan Stupidity
Say you sold 100 scarves last winter. A logical stock plan will tell you to buy 100 scarves this year. But how would you actually know whether that’ll hold true this year just like last year? You don't. Because this year’s collection probably has to be
Ask a Shopkeeper - A customer asked me for a discount and, if I'm honest, I felt quite offended. Was I being unreasonable?
Dear Shopkeeper, A customer recently spent quite a long time browsing and chose several gifts. Just as I was putting everything through the till, they asked, "What's the best price you can do for me?" I know people ask for discounts, but I found myself feeling
Four Moments in Every Card - Why the value of a greeting card begins long before it is opened and continues long after the occasion has passed
We tend to think the important moment in the life of a greeting card is the moment it is opened. The envelope is torn. The design is revealed. The message is read. The recipient smiles, laughs, cries or feels, for a moment, less alone. That is certainly one of the