The Rise of Experience led retail

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The Rise of Experience led retail
Photo by Steff Hanson / Unsplash

Retail Shopping used to be about acquisition. You went out for a thing, found it, paid for it, and left. Now, in many of the most interesting corners of retail, the thing itself is no longer quite enough. Stores are being asked to entertain, reassure, instruct, flatter and provide a story worth telling later. What was once a transaction has become, with varying degrees of charm and desperation, an experience whether you like it or not...

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