Does Faire Marketplace spell the end of the Trade Fair
Does Faire Marketplace Spell the End of the Trade Fair? For generations, the trade fair has been one of retail’s great rituals: the early train, the sensible shoes, the coffee drunk too quickly in a cavernous hall, the chance encounter that turns into next season’s best seller. Now that wholesale marketplaces like Faire have made product discovery possible from a laptop, often in minutes, it is reasonable to ask whether the old format is beginning to look less essential. The answer is not quite yes, but it is no longer comfortably no...