I’m an independent retailer, publisher and founder based at More Than Just a Gift in Leicestershire. I have been a shopkeeper for over 30 years. I am founder of greeting card publisher Petimo as well as The Shopkeeper Journal.
Shopkeeping
Letter to My Younger Self: From the Front Room to a Dream Realised Dear 16-year-old me, It’s 1992, and you’re standing in the front rooms of our family home, behind the brand new counter. We’ve just opened an art and antiques gallery, shop and cafe.
Smart Shopkeeper Strategy
Why great shopkeepers are actually modern-day archaeologists People think archaeology has nothing to do with retail - but they’re wrong. Being a shopkeeper might not sound like detective work - but it is. We’re constantly gathering clues, watching behaviour, interpreting signals, and trying to piece together what our customers
Smart Shopkeeper Club
There’s a lot of noise in the small business world right now - and not all of it feels like it’s for us. This manifesto is part love letter and part battle cry for the real shopkeepers. The ones who show up, who do the work, who serve their
Smart Shopkeeper Club
PG Buzz featured our Female Founders Month campaign as a standout example of how independent retailers can lead with both purpose and creativity, which was incredibly lovely to see. What made the feature particularly meaningful to me was that it focused entirely on the initiative we created and ran ourselves